HOW To ADD Facebook PIXEL To SHOPIFY - Custom CODING (+Bonus TIP)
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Setting Up The Base Code
The base code will be placed on your website in the head section of your theme liquid folder.
This will automatically place the code on every page that has your header. Which, if your store is set up correctly you should have some kind of a header on each page.
The base code starts off with a standard page view event and will only register this event if you simply stop at the installation
This is why you need to make sure you go through the settings and turn (track events automatically without coding)
Once you have all this set up, you should run some tests by going through the entire sales funnel on your website.
Make sure all the events that are occuring are coming through on the pixel back end under the (test events) tab.
If the events are not coming through correctly, contact facebook or go through and set up manual events using the tag helper.
This can be done by simply clicking on the button and registering an event. You would go through and register add to cart and initiate checkout.
Column Setup (Bonus Tip)
This is a very valuable tip that will durastically help you stay organized while you manage your ads.
You want to make sure that you set all the columns up like I show in the video. Making sure you use the (unique) options on certain columns.
The structure of this column setup is to give you an oversight of the customers progression through your sales funnel.
After seeing the progression, the next section of columns is to show you the cost of each progression.
This will give you a clear understanding of how effective your funnel is and how much each section of your funnel will cost on average to take a customer to.
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