𝗘𝘃𝗲𝗿 𝘄𝗮𝗻𝘁𝗲𝗱 𝗙𝗥𝗘𝗘 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱, 𝘄𝗲𝗹𝗹 𝗱𝗿𝗼𝗽𝘀𝗵𝗶𝗽𝗽𝗶𝗻𝗴 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗮𝗱𝘀 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗮𝗻𝘀𝘄𝗲𝗿. 𝗔𝗹𝗹 𝗽𝗮𝗶𝗱 𝗽𝗶𝗻𝘀 𝗮𝗿𝗲 𝗮𝗹𝘀𝗼 𝗽𝗿𝗼𝗺𝗼𝘁𝗲𝗱 𝗯𝘆 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝗰𝗮𝗹𝗹𝘆, 𝗴𝗶𝘃𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝗿𝗲𝗮𝗰𝗵.
Creating The Ad
When creating the ad you want to make sure that you start broad and narrow down into the sub categories.
To find broad categories you would look for for something related to your product, then back track through the sub-categories to find it.
Make sure you include both male and female for product, even if it is a gender specific product. Pinterest really takes limiting adjustments seriously, so it's best to not limit the initial ads.
You want to leave your placements on all, and I recommend starting with minimum the T4 countries.
Creating Your Pin
The pin setup is the most important part of dropshipping Pinterest ads. The targeting will generally figure itself out, but without a good creative everything falls apart.
Pinterest is a social media platform with more search based intent than Facebook and Instagram. This means that your ads need to be search based ad setups.
With search based ads the objective is presenting the product in a way that the viewer feels like it's what they were looking for.
As apposed to Facebook and Instagram, where your presenting the product with the intention of making them feel like they need it.
To present a product in this way, ensuring your title structure and thumbnail both include the exact value offer very clearly is important.
You want to show the customer the value first, then provide supporting evidence. With pins you need to be very straight to the point.
Pinterest is a very visual platform, viewers will leave your video within seconds if it isn't in alignment with what they were looking for.
So make sure your pin displays the alignment before you go into the features.
Make sure your pin sizing is 1000 by 1500 and is in a H264 format. This way your pin will be approved and have the best chance of success on Pinterest.
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