In this video I go through my exact product testing strategy, this strategy uses several verification points to ensure a succesfull product test. Even though the product goes through several verification points, this doesn't mean every product is going to be a banger. This process simply ensures that your not wasting money and maximizing your chances of finding a winning product through this testing process.
Creative Setup
Make sure you use a creative that is very similar to your competitions creative
Include 2 creatives in each ad set right from the start
Make sure you include your logo or brand name somewhere I the ad
Make sure your creative highlights 1 selling point and overcomes 2-3 objections
Campaign Setup
Ad set budget not CBO
Set up the campaign for Epacket broad targeting
Choose a conversion campaign
Optimize for purchase events
Conversion window 7 days click
Remove Switzerland, Turkey, Isreal and Brazil from epacket country list
Age 21-65+
English Only
All genders
Mobile targeting only
Instagram feed, Facebook feed, Instagram story placement
Daily budget 5$ If beginner $10 if intermediate
Set start date for following day 12am
Tritarget Sequencing
First start with interests related directly to the product
Then you transition to interest directly related to the niche
Then you transition to ideal customer specific interests
Each level increases the accuracy of targeting while narrowing down your audience
Main Things To Remember
Make sure you go through the stages of the Tritarget sequence in order
If possible make sure your using a creative very similar to your competitions, if you cant make sure you create a quality creative
Always optimize for purchase during the testing faze to get the best results
Make sure you gradually increase your total amount of active ads every day
Links To Programs And Softwares
Facebook Business Manager: https://business.facebook.com
Facebook: https://www.facebook.com/
⬇️ Epacket Countries ⬇️
United States
Ireland
Italy
Netherlands
New Zealand
Norway
Canada
Spain
Turkey
United Kingdom
Finland
Denmark
Belgium
Greece
Australia
Austria
Poland
Portugal
Luxembourg
Hungary
France
Germany
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Blog Key Words
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