This is a complete dropshipping case study of a product I took from $0 to over $100,000 in just under 30 days using Facebook ads. I shows you the prodcut page set up, the ad creation process and the back end metrics to help you full understand the product testing and scaling process using Facebook ads.
Store and product setup
Sold in general store
Solves a big problem
Found while scrolling Facebook
Potential for (multi orders), meaning it's a product most people buy more then one
Consumable (repeat customers)
Not easily found in stores
Low COG with good BER
Other store was scaling
Initial Facebook Ads
Took clips from competition and Youtube
Quick transitions, highlight solution right away
Switched to custom content once products proven
Short ads 20-30 seconds
Edited using Final Cut Pro
Always start with 2 creatives minimum
Launching The Product
Data collection and broad targeting, using interest ads
Mass Interest targeting with creative optimization (finding the winning creative)
Data analyses and interest breakdown (break down by age, gender, platform)
Building out ideal customer biography ideal customer age, gender, interests)
Idea customer/niche targeting, target interests specific to your ideal customer
The launch is for testing the product and building data
Scaling Into LLA And Pinterest Ads (Horizontal Scaling)
Start with 95% VV LLA, 75% VV LAA if your video is over 30 seconds long
Continue building out Tri-target interest sequence (finding new winning interests)
Create 95% VV LLA for secondary creative
Narrow down interest ads by age, gender, platform
Take ideal customer data and use for Pinterest ads and retargeting
Set up basic retargeting funnel on Pinterest (cross platform retargeting)
Weekly Stats Converted To USD (In the video the ads manager is in CAD)
Week 1: (Data Collection)
•Sales $4,617
Ad spend $1,603
COG with shipping $976
PL for the week $2,038
Week 2: (Scaling Into LLA And Pinterest)
Sales $17,475
Ad spend $6,554
COG with shipping $4,663
PL for the week $6,258
Week 3: (Creative Optimization, Stage #1 Vertical Scaling)
Sales $36,415
Ad spend $14,026
COG with shipping $9,618
PL for the week $12,771
Week 4: (Horizontal/Vertical Balancing, Data Testing)
Sales $40,390
Ad spend $18,446
COG with shipping $18,446
PL for the week $10,793
Ad Creative Setup
Always start with 2 creatives
Ensure the first 3 seconds catches the viewer
Initial creatives should be similar to competition
Even if one creative does better (leave both active)
The best creative is the one that drives the most actions
Each creative might optimize differently for each interest
Vertical Scaling
You don’t want to vertical scale until you have all lower funnel LLA active
While vertically scaling continue horizontally scaling
Duplicate adsets to higher budget (no increases)
Vertical scaling should only be done on proven audiences
EcomCreed FB Masters Group
Join the facebook masters group for answers to all your questions
This is where I’ll answer most questions
Different topic modules coming soon, giving you access to all content organized
Resource section coming
Links To Programs And Softwares
Cj dropshipping: https://nichedropshipping.com/register-login/
Oprolo dropshipping: https://eprolo.com/index.html
Zendrop dropshipping: https://www.zendrop.com/
Private agent: Can be found on instragram as "thejackyh"
Shopify 14 day trial: https://www.shopify.com/
Aliexpress: https://aliexpress.com
Free Facebook Template: https://www.jonathanmolendijk.com/e-commerce
Best Video Creation Service: https://viralecomadz.com/?ref=vm4ry_Ot8e9K
✅ Join The FB Masters Group: https://bit.ly/2w1yEDi
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✅ FREE Dropshipping Course Playlist: https://bit.ly/2ZbOTIS
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