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Campaing Setup
Make sure you title your campaign clearly, this is very important for when you get into the scaling phase.
You want to set the campaign with the auction bidding type
Make sure your campaign is setup with a conversion objective. We cant to get the highest level of traffic as we possibly can.
Adset Setup
You want to set up the adset with a purchase objective, we are trying to get people to purchase so this is the best option.
When going through the adset will be using epacket targeting. This will ensure that we have a good reach and can hit several demographics.
You want to find interest for the adset, using the tritarget sequencing. This will give the best results and ensure that your hitting several pockets of poeple
Make sure you narrow down your large audiences by "engaged shoppers or a platinum interest
You will also want to set your adset to english only, there is no point in showing your ads to someone that can read your product page.
Keep In Mind
Facebook is gradually moving towards higher budget structuring, they want you to spend more so the pixel can learn.
With this in mind, ensure you are using these low budget ads only for initial data collection.
Your main objective should be to get into data driven audiences as fast as possible.
Take the data from all your interest ads and stack them in a CBO campaing, with a higher budget. These will tipically perform better and more consistantly.
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