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Main Issues I Noticed
A major issue that so many people do, that requires such a little amount of work to fix. Is making all the product images the same size.
Keeping a congruent colour scheme is very important, since it makes the customers experience flow better. Colours make a big difference in customer interaction.
Making sure you have your product at a discount offer is very important. Even through the customer may know that the sale isn't real, subconsciously their mind is more inclined to buy something that appears to be on sale.
Make sure you add high quality reviews on your product page. The best way to do this is to search for the product on Amazon and take the product images and reviews from there.
Use high quality images on your product page, the better the quality the more professional your store will look.
Do not add videos or too many gify to your product page, as you could see on the one store that I reviewed. They had a video and 3 gify's, this will drastically slow down your page load speed.
Store Design Tips
With your store design and product page design, keeping things simple especially from the start is the most important.
Have some main selling points and a couple points that overcome the customers main objections.
You then want to back up these points with good quality photos and reviews.
Make sure you put time into making your reviews very good. If you structure your ads the way I say you should, you will be selling them in the ad and solidifying the sale on the product page.
Customers with intent to buy typically only need to see social proof to complete the purchase. This is where the reviews come into play.
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